The user gets exactly what he sees.īut here, the situation is different. In this Count Masters: Stickman Games app, the gameplay is accurately reflected in the creatives. Matchington Mansion Homescapes Crowd Running MechanicsĪ crowd is running down the line getting more power and overcoming obstacles. This mechanic is quite common among Match-3/Puzzle games. In-game, this option may be absent or integrated into mini-games. The selected item can help resolve the situation or lead to failure. The player gets a selection of items to choose from. Moreover, Mighty Party has recently released some new creatives with puzzle-solving mechanics and adjusted its ASO strategy correspondingly. Some examples of integrations of other applications. These mechanics were borrowed by many apps as it is or in an adjusted form. Homescapes Evony Save the DogeĪ user must draw a line to save a dog from a swarm of bees. In other cases, the pins lock some resources needed to save the main heroes. The pins usually block some kind of threat like fire, monster, or water. Players must pull the correct pins to complete a task. Mighty Party Angry Birds Dream Blast Pin-Pulling
The TowersĪ user moves a hero to get more powers and achieve a goal (save a princess, get gold, or destroy a villain, for example). We can detect several mechanics that are well integrated into the advertising strategies of many apps. However, these applications may fall under the category of casual or mid-core games and have nothing in common with what you see in the images or videos. It’s interesting to note that many apps take elements of well-performing hyper-casual mechanics and integrate them into their creatives. The actual mechanics of the game (Match-3). How Playrix integrated the mechanics of the creative (minigames). Below, you can see a few examples of fake ads. You can find the elements shown in the fake ads embedded in the tutorial (during user onboarding) or in mini-games. With that in mind, publishers have invented various solutions to deal with such “inconveniences.” Examples of Fake Ads One of many negative comments on Google Play
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